Elizabeth Whitfield Sharpe


Since a young age, Liz has had a taste for sports: tennis, swimming, ballet. But it wasn’t until she tried her first triathlon in 2007 that she fell in love with a sporting lifestyle. Since then she’s participated in many multisport and cycling events, including sprint to Ironman distance triathlons, multi-day bike rides, time trials, hill climbs, and full distance aquabikes. She is inspired and motivated by women who overcome obstacles and never give up. In 2010 she had the experience of a lifetime when she was a top fundraiser for Make a Wish Foundation and met Chrissie Wellington.


James Sharpe


James began bicycle racing in 1983, and his love for the sport has taken him all over the world. He has been able to achieve what most only dream of doing—turning his lifelong passion into a career.

James spent ten years with the Trek Bicycle Corporation and worked through the ranks of this renowned American bicycle company. Beginning as a team mechanic, he honed his skills with some of the best riders in the country. For most of his career at Trek he focused on brand development and US brand promotions. His tenure coincided with the development of the Women’s Specific Design (WSD) movement in the late 1990s.

During this time, it became evident to him that the typical bike shop environment needed to be more welcoming to women. A seed was planted, and James envisioned the future of a retail concept that women would love.

After years of evaluation and market research, TriBella was born to serve all, but to particularly give female athletes the same level of performance and attention that is often only reserved for a “guys” shop. 



Fit Specialist

Sean Madsen is a world-renown cycling biomechanics expert who has worked with over 12,000 athletes of all abilities during a career spanning 20 years. Early in his career, Sean honed his skills at the prestigious Boulder Center for Sports Medicine where he studied under the founder of modern bike fitting, Dr. Andy Pruitt PA EdD. After five years, Sean moved to California to create and grow Specialized’s Body Geometry Fit program where he taught thousands of fitters worldwide. He is one of the foremost experts in aerodynamic testing, working with over 200 athletes in the wind tunnel and over 100 more in velodrome validation testing. Sean has worked with some of the best cyclists and triathletes in the world, including Peter Sagan, Vincenzo Nibali, Javier Gomez, and Jan Frodeno. Making the best of the best a little faster is fun, but creating ways to help the everyday rider become a life-long cyclist and enthusiast is the most rewarding. Most of all, Sean is a passionate cyclist who has dedicated his life to showing others how riding a bike can change your life.


Brett Lang


Shortly after moving to Denver four years ago, Brett happened into TriBella as he was beginning his entry into the sport of triathlon. With experience in program management and development, and a passion for all things cycling and triathlon, it was just a matter of time before he decided to turn a passion into a career. After spending five years in the public sector, the stars aligned for Brett to make that jump and join the TriBella team. He looks forward to immersing himself in the TriBella family and giving back to a community, sport, and lifestyle that has given him so much.