Elizabeth Whitfield Sharpe


Since a young age, Liz has had a taste for sports: tennis, swimming, ballet. But it wasn’t until she tried her first triathlon in 2007 that she fell in love with a sporting lifestyle. Since then she’s participated in many multisport and cycling events, including sprint to Ironman distance triathlons, multi-day bike rides, time trials, hill climbs, and full distance aquabikes. She is inspired and motivated by women who overcome obstacles and never give up. In 2010 she had the experience of a lifetime when she was a top fundraiser for Make a Wish Foundation and met Chrissie Wellington.

James Sharpe


James began bicycle racing in 1983, and his love for the sport has taken him all over the world. He has been able to achieve what most only dream of doing—turning his lifelong passion into a career.

James spent ten years with the Trek Bicycle Corporation and worked through the ranks of this renowned American bicycle company. Beginning as a team mechanic, he honed his skills with some of the best riders in the country. For most of his career at Trek he focused on brand development and US brand promotions. His tenure coincided with the development of the Women’s Specific Design (WSD) movement in the late 1990s.

During this time, it became evident to him that there would likely one day be cycling and triathlon stores exclusively catering to women. A seed was planted, and James envisioned the future of a “Women’s Only” retail concept.

After years of evaluation and market research, TriBella was born. TriBella caters to the underserved female athlete that craves the same level of performance and attention that is often only reserved for a “guys” shop….Ladies, TriBella was made for you!

Daniel Duryea

Fit Specialist

Growing up with a mother as a professional mountain biker, Daniel's roots are firmly grounded in athletics. He kicked off his love of endurance sports with adventure racing, winning multiple competitions. Long hours training and racing left him fulfilled, inspired, and ready to turn this passion into a career.

With a degree in Kinesiology and extensive background as an athlete and coach, Daniel is able to draw on his deep personal experience to help athletes find their path to the finish line. In his spare time, he competes in triathlon, mountain biking, cycling, and running. In 2013, he added Ironman to his list of achievements.