Elizabeth Whitfield Sharpe


Since a young age, Liz has had a taste for sports: tennis, swimming, ballet. But it wasn’t until she tried her first triathlon in 2007 that she fell in love with a sporting lifestyle. Since then she’s participated in many multisport and cycling events, including sprint to Ironman distance triathlons, multi-day bike rides, time trials, hill climbs, and full distance aquabikes. She is inspired and motivated by women who overcome obstacles and never give up. In 2010 she had the experience of a lifetime when she was a top fundraiser for Make a Wish Foundation and met Chrissie Wellington.


James Sharpe


James began bicycle racing in 1983, and his love for the sport has taken him all over the world. He has been able to achieve what most only dream of doing—turning his lifelong passion into a career.

James spent ten years with the Trek Bicycle Corporation and worked through the ranks of this renowned American bicycle company. Beginning as a team mechanic, he honed his skills with some of the best riders in the country. For most of his career at Trek he focused on brand development and US brand promotions. His tenure coincided with the development of the Women’s Specific Design (WSD) movement in the late 1990s.

During this time, it became evident to him that the typical bike shop environment needed to be more welcoming to women. A seed was planted, and James envisioned the future of a retail concept that women would love.

After years of evaluation and market research, TriBella was born to serve all, but to particularly give female athletes the same level of performance and attention that is often only reserved for a “guys” shop. 


Chris Soden

Fit Specialist

Chris has a long and varied 25+ year history in the bicycle industry. He has worked his way through almost every position possible, from retail sales to store owner. Although Chris’s passion lies in bike fitting and custom bike design and builds, his desire to perfect each fit has led him to work with professional cyclists, Kona qualifiers, and weekend warriors. No matter your skill level, Chris gets to the heart of you and your bicycle so that he can create a seamless harmony for years of enjoyment.


Brett Lang


Shortly after moving to Denver four years ago, Brett happened into TriBella as he was beginning his entry into the sport of triathlon. With experience in program management and development, and a passion for all things cycling and triathlon, it was just a matter of time before he decided to turn a passion into a career. After spending five years in the public sector, the stars aligned for Brett to make that jump and join the TriBella team. He looks forward to immersing himself in the TriBella family and giving back to a community, sport, and lifestyle that has given him so much.